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This book highlights the challenges faced by renewable energy enterprises (REEs) in emerging markets, by reflecting on the enterprises' own stories and experiences.
Research into REEs has focused largely on successful businesses and business models, and developed markets. With significant opportunities for renewable energy enterprise in emerging markets, this book presents a unique business-level perspective. It highlights the key barriers and outlines the strategic and operational solutions for success articulated by the entrepreneurs themselves. The research draws on interviews with entrepreneurs in twenty-eight emerging markets, including Barbados, Cambodia, Chile, Ghana, Indonesia, India, Kenya, South Africa and Uganda. The book concludes by summarising the key solutions for success and illustrating how successful REEs put them into practice.
This book will be of great interest to students and scholars of renewable energy, sustainable business and the sustainability agenda in emerging markets.
List of contents
Preface PART I. INTRODUCTION 1. Renewable Energy Enterprises in Emerging Markets 2. A Typology of Renewable Energy Enterprises PART II. THE CHALLENGES OF SELLING RENEWABLE ENERGY PRODUCT 3. Logistical Growing Pains 4. How Renewable Energy Enterprises Compete 5. The Aid-Centric Business Model 6. Defining and Measuring Success PART III. CASE STUDIES Case Study 1. Power Providers, Tanzania Case Study 2. A-Wing, Indonesia Appendices Index
About the author
Dr Cle-Anne Gabriel is a researcher at The University of Queensland (UQ) Business School in Australia. She is UQ Business School's Director for the United Nations Principles for Responsible Management Education (UN PRME), and a Director of the North American Case Research Association (NACRA). She has worked on sustainable development projects and assignments funded by Australian Aid (AusAID), the European Union (EU), the Japanese Ministry for Environment and New Zealand's Ministry of Business, Innovation and Employment (MBIE).
Summary
This book highlights the strategic and operational challenges faced by renewable energy technology (RET) enterprises in emerging markets.The study draws on personal interviews with entrepreneurs and research conducted in twenty-eight emerging markets, including Barbados, Cambodia, Chile, Ghana, Indonesia, India, Kenya, South Africa and Uganda. <
