Fr. 166.00

Multimedia Learning

English · Hardback

Shipping usually within 3 to 5 weeks

Description

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This textbook examines the scientific underpinnings of multimedia learning and is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design. It lays out a cognitive theory of multimedia instruction and principles for designing effective multimedia messages.

List of contents










Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. The science of learning: determining how multimedia works; 3. The science of instruction: determining what works in multimedia learning; 4. The science assessment: determining what is learned; 5. Multimedia principle; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 6. Coherence principle; 7. Signaling principle; 8. Redundancy principle; 9. Spatial contiguity principle; 10. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 11. Segmenting principle; 12. Pre-training principle; 13. Modality principle; Part IV. Principles for Fostering Generative Processing in Multimedia Learning: 14. Personalization principle; 15. Voice principle; 16. Image principle; 17. Embodiment principle; 18. Immersion principle; 19. Generative activity principle; Part V. Conclusion: 20. Principles of multimedia design.

About the author

Richard E. Mayer is Distinguished Professor of Psychological and Brain Sciences at the University of California, Santa Barbara, USA. He served as President of the Division of Educational Psychology of the American Psychological Association and Vice President of the American Educational Research Association for the Division of Learning and Instruction.

Summary

This textbook examines the scientific underpinnings of multimedia learning and is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design. It lays out a cognitive theory of multimedia instruction and principles for designing effective multimedia messages.

Additional text

'Richard E. Mayer is the father of research into multimedia learning. The scope, details and direction of the field have been largely determined by his work. The previous editions of Multimedia Learning provided the best summary of the field. The consequent high expectations of the third edition are fully met.' John Sweller, Emeritus Professor of Educational Psychology, University of New South Wales, Australia

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