Fr. 39.50

Gamification Marketing for Dummies

English · Paperback / Softback

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Description

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Grow your customer base with games!
 
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
 
Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
* Use games to increase customer engagement and marketing results
* Learn how to choose or commission the right games for your market
* Plan and execute a successful gamification strategy
* Learn from data generated inside your game for valuable market insights
 
From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

List of contents

Introduction 1
 
Part 1: Introducing Gamification Marketing 5
 
Chapter 1: Gamifying Your Marketing Strategy 7
 
Chapter 2: Getting to Know Gamification Models 17
 
Part 2: Beginning Your Gamification Marketing Quest 35
 
Chapter 3: Identifying Your Target Audience 37
 
Chapter 4: Increasing Engagement in Your Campaign 51
 
Chapter 5: Budgeting Your Development 69
 
Chapter 6: Getting to Know the Technology 83
 
Part 3: Executing Your Gamification Plan 105
 
Chapter 7: Making Your Game a Reality 107
 
Chapter 8: Selecting the Right Components 121
 
Chapter 9: Launching and Promoting Your Game 141
 
Part 4: Monitoring Real-Time Events and Data after You Go Live 165
 
Chapter 10: Capturing All the Data 167
 
Chapter 11: Analyzing and Applying Data 185
 
Chapter 12: Avoiding Data Overload 201
 
Part 5: Preparing for Your Next Gamification Quest 213
 
Chapter 13: Failing Up: Learning from Your First Quest 215
 
Chapter 14: Relaunching Your Gamification Marketing Campaign 227
 
Part 6: The Part of Tens 241
 
Chapter 15: Ten Best Gamification Marketing Examples 243
 
Chapter 16: Ten Common Gamification Marketing Mistakes 251
 
Chapter 17: Ten Benefits to Gamifying Your Marketing 261
 
Index 269

About the author










Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.

Summary

Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
* Use games to increase customer engagement and marketing results
* Learn how to choose or commission the right games for your market
* Plan and execute a successful gamification strategy
* Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Product details

Authors Z Chishti, Zarrar Chishti
Publisher Wiley, John and Sons Ltd
 
Languages English
Product format Paperback / Softback
Released 31.10.2020
 
EAN 9781119663973
ISBN 978-1-119-66397-3
No. of pages 304
Subjects Non-fiction book > Politics, society, business > Business administration, companies
Social sciences, law, business > Business > Management

strategisches marketing, Business & management, Wirtschaft u. Management, Strategic Marketing

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