26 Innovations in Digital Communication : Move Beyond Speculations and Master Mediated Communication - Move Beyond Speculation and Master Mediated Communication

describes, criticizes and evaluates 26 digitalinnovations that are used in media andcommunication. Innovations that are not hypes,but that were implemented to reach permanentchanges in media and communication. Theinnovations are supported by testimonials ofprofessionals in the field and the scientificfoundation of their mechanism of action. Theimpact and professional, scientific and socialchallenges coming with these innovations arediscussed.Reading this book will render deep insights intohow innovative digital media can be used toinfluence buying behavior and decision-making.This book answers questions such as "How doI create a strong brand story?", "What are theeffects of serious gaming?", "How can we useVR in our communication?", "How do consumersprocess emotional stories?" and "Is persuasionprofiling unethical?". The answers to thesequestions are not only based on the authorsknowledge and research, but each innovation isalso discussed by top experts on that specificinnovation.- extensive overview of all major mediainnovations- exploring the current and future mediascape- providing information on how to apply theseinnovations

About the author

Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist at one of Netherlands' top advertising agencies N=5, in Amsterdam. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.

Summary

Welcome to the future of digital communication! The landscape of communication is constantly evolving, and staying ahead of the curve is essential to success. That's where "23 Innovations in Digital Communication" comes in - the ultimate guide for teachers, professionals, and students alike.

This ground-breaking book is written by three experts in the field, each with their own unique background and perspective. Paul Ketelaar, a renowned communication scientist, brings years of academic research and teaching experience to the table. Jan Aarts, a leading researcher in media consulting for large companies and brands, has worked with some of the biggest names in the industry and has a wealth of real-world experience to draw from. And Sanne Demir, a new age behavioral strategist working in the creative communication industry, offers a fresh perspective on how people interact with digital communication and how it can be leveraged for maximum impact.

Their combined knowledge and extensive experience in digital communication provide a unique and valuable perspective that is reflected throughout the book. This inspiring collaboration showcases the symbiosis of their expertise and real-world experience, making "23 Innovations in Digital Communication" a must-read for anyone looking to understand and master digital communication innovations.

With expert analysis and real-world case studies provided by top notch practitioners, you'll gain a deep understanding of the technological and social drivers behind digital communication innovations. With frameworks that discuss innovation drivers like Artificial Intelligence, you will be equipped with the knowledge necessary to understand and interpret new innovations such as ChatGPT and Dall-E. This knowledge is the key to not only understanding the innovations of today but also anticipating and capitalizing on the innovations of tomorrow - even those that have yet to be invented.

Whether you're seeking to stay ahead of the competition, incorporate the latest trends in your curriculum, or prepare for a successful career in digital communication, "23 Innovations in Digital Communication" is the ultimate resource for unlocking your full potential. By reading this book, you'll join the ranks of those who understand the fundamentals of digital communication innovation and are poised for success in the ever-evolving landscape of communication. Order your copy today and embrace the future of digital communication with confidence.

Foreword

23 Innovations in Digital Communication is the ultimate guide for anyone looking to understand and master digital communication innovations. Written by three experts in the field, this ground-breaking book provides a comprehensive understanding of the technological and social drivers behind digital communication innovations.

Product details

• Authors: Jan Aarts, Sanne Demir, Paul Ketelaar, Paul Demir Ketelaar
• Assisted by: Bis Publishers (Editor)
• Publisher: BIS PUBLISHERS
• Languages: English
• Product format: Paperback / Softback
• Released: 10.06.2019
• EAN: 9789063695187
• ISBN: 978-90-6369-518-7
• No. of pages: 256
• Weight: 801 g
• Subjects: Non-fiction book; BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Industries / Media & Communications, Media, Information & Communication Industries