Cigarettes, Inc. - An Intimate History of Corporate Imperialism

Informationen zum Autor Nan Enstad is professor of history at University of Wisconsin-Madison. Klappentext Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity-for good or ill-to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes, Inc. teems with a global cast-from Egyptian, American, and Chinese entrepreneurs to a multiracial set of farmers, merchants, factory workers, marketers, and even baseball players, jazz musicians, and sex workers. Through their stories, Cigarettes, Inc. accounts for the cigarette's spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.

Product details

• Authors: Nan Enstad, Professor Nan Enstad, Enstad Nan
• Publisher: University Of Chicago Press
• Languages: English
• Product format: Paperback / Softback
• Released: 31.10.2018
• EAN: 9780226533315
• ISBN: 978-0-226-53331-5
• No. of pages: 336
• Subjects: Social sciences, law, business > Business > General, dictionaries; History, HISTORY / General, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Economic History, BUSINESS & ECONOMICS / International / General, TECHNOLOGY & ENGINEERING / History, Economic history, International Economics, History of engineering and technology, Economic systems and structures, Economic systems & structures, History of engineering & technology, Agribusiness and primary industries, Primary industries