Read more
Informationen zum Autor Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016). Klappentext Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. Zusammenfassung Covering all the major qualitative approaches in business research (including case study research! ethnography! narrative inquiry! discourse analysis! grounded theory and action research)! this practical! how-to guide shows how qualitative methods are used within management! marketing and organizational studies. Inhaltsverzeichnis PART 1: THE BUSINESS OF QUALITATIVE RESEARCH Chapter 1: Introduction Chapter 2: Research Philosophy Chapter 3: Research Design and Process Chapter 4: Research Questions and Literature Review Chapter 5: Access and Relationships Chapter 6: Ethics in Research PART 2: WORKING WITH QUALITATIVE DATA Chapter 7: Introduction to Qualitative Data Chapter 8: Interviews and Observations Chapter 9: Digital Data Chapter 10: Qualitative Content Analysis PART 3: QUALITATIVE RESEARCH APPROACHES Chapter 11: Case Study Research Chapter 12: Ethnographic Research Chapter 13: Action Research Chapter 14: Focus Group Research Chapter 15: Grounded Theory Research Chapter 16: Narrative Research Chapter 17: Discourse Theoretical Research Chapter 18: Critical Research Chapter 19: Feminist Research Chapter 20: Visual Research PART 4: WRITING, EVALUATING AND PUBLISHING Chapter 21: Writing Process Chapter 22: Evaluation Chapter 23: Publishing Chapter 24: Breaking the Boundaries ...
List of contents
PART 1: THE BUSINESS OF QUALITATIVE RESEARCH
Chapter 1: Introduction
Chapter 2: Research Philosophy
Chapter 3: Research Design and Process
Chapter 4: Research Questions and Literature Review
Chapter 5: Access and Relationships
Chapter 6: Ethics in Research
PART 2: WORKING WITH QUALITATIVE DATA
Chapter 7: Introduction to Qualitative Data
Chapter 8: Interviews and Observations
Chapter 9: Digital Data
Chapter 10: Qualitative Content Analysis
PART 3: QUALITATIVE RESEARCH APPROACHES
Chapter 11: Case Study Research
Chapter 12: Ethnographic Research
Chapter 13: Action Research
Chapter 14: Focus Group Research
Chapter 15: Grounded Theory Research
Chapter 16: Narrative Research
Chapter 17: Discourse Theoretical Research
Chapter 18: Critical Research
Chapter 19: Feminist Research
Chapter 20: Visual Research
PART 4: WRITING, EVALUATING AND PUBLISHING
Chapter 21: Writing Process
Chapter 22: Evaluation
Chapter 23: Publishing
Chapter 24: Breaking the Boundaries
Report
Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching.
Albert Mills 20151006
