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PRAISE FOR A HIGHER BID >
--Alan Weiss, Author,
Million Dollar Consulting and
The Consulting Bible >
--Stuart Paskow, CEO and Founder, Mitch-Stuart, Inc. Destinations of Excellence "Kathy Kingston has helped hundreds of professional benefit auctioneers increase revenue for their nonprofit and school clients. Now she has written an excellent easy-to-read book,
A Higher Bid, full of profitable, asy-to-implement ideas designed to help you do the same!"
--Hannes Combest, CEO, National Auctioneers Association >
--Andy Robinson, author,
Train Your Board (and Everyone Else) to Raise Money "I'm SOLD! Filled with energy, enthusiasm and empowerment,
A Higher Bid showcases ultimate strategies for fundraising professionals and volunteers alike!"
--Gail Feinstein, Vice President, Marketing/Community Relations, USI Insurance Services >
--Dorie Clark, adjunct professor at Duke University's Fuqua School of Business and author of
Reinventing You and
Stand Out "Kathy Kingston is at the top of her game and her book
A Higher Bid will take you to the next level of fundraising"
--Paul C. Behr, past president, National Auctioneers Association
List of contents
Foreword xvii
Introduction xix
Section I Strategic Benefit Auctions: The New Catalyst for Philanthropy 1 The Shift: Event Transaction to Philanthropic Transformation 3
2 Bid High and Prosper: Are Auctions Right for You? 16
3 Energize and Empower Your Board and Team 33
4 Make Your Auctioneer Your Quarterback 47
Section II Designing Strategic Benefit Auctions 5 Attract the Right People First 71
6 Procure Incredible Auction Items 87
7 Make Your Show Flow 104
8 Communicate Donor Impact 124
9 Measure Impact 142
10 Leverage New Technology 155
Section III Conducting Strategic Benefit Auctions for Donors and Dollars 11 Optimize Silent Auctions for Loud Results 169
12 Maximize the True Worth of Your Live Auction 183
13 Ignite Generosity with Fund-a-Need Special Appeals 196
14 Add Strategic Income Streams (...and Fun) 211
Section IV Leveraging Strategic Benefit Auctions 15 Keep the Money Flowing 225
Acknowledgments 238
Resources 240
References 243
A Final Call: Giving Back and Passing Forward 245
Index 247
About the author
KATHY KINGSTON, CAI, BAS, founder, Kingston Auction Company, is an award-winning thought leader and consultant in fundraising and auctions. She has raised millions of dollars for non-profit and educational organizations in the US. Ms. Kingston founded the Fundraising Auction Academy to teach advanced fundraising and consulting to nonprofit executives, professional auctioneers and consultants. Kingston Auction Company is the premier resource for record-breaking fundraising auctioneers, education, and strategies.
Summary
Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers.
