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Everything I Know about Business I learned from the Greatful Dead - The Ten Most Innovative Lessons

English · Paperback

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Informationen zum Autor Barry Barnes is a professor at Nova Southeastern University in Florida. Klappentext The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.Now in trade paperback, this pithy and prescriptive book proves that the Grateful Dead, were visionary geniuses in creating customer value, promoting social networking, and developing strategic business plans. Zusammenfassung The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead , Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip. ...

Product details

Authors Barry Barnes, Barnes Barry
Assisted by John Perry Barlow (Foreword), Barlow John Perry (Foreword)
Publisher Headline
 
Languages English
Product format Paperback
Released 29.11.2012
 
EAN 9780446583800
ISBN 978-0-446-58380-0
No. of pages 224
Dimensions 142 mm x 211 mm x 18 mm
Subjects Social sciences, law, business > Business > Management

Business and Management, BUSINESS & ECONOMICS / Economics / Theory, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Management, Management and management techniques

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