Mass Customization for Personalized Communication Environments - Integrating Human Factors

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Product details

• Authors: Panagiotis Germanakos, Constantinos Mourlas
• Assisted by: Panagiotis Germanakos (Editor), Constantinos Mourlas (Editor)
• Publisher: Information Science Reference
• Languages: English
• Product format: Hardback
• Released: 11.04.2011
• EAN: 9781605662602
• ISBN: 978-1-60566-260-2
• No. of pages: 320
• Dimensions: 221 mm x 286 mm x 22 mm
• Weight: 1068 g
• Series: Premier Reference Source
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Application software; Social sciences, law, business > Business > Management