Fr. 289.00

Subhash C. Griffith Jain, Subhash/ Griffith Jain, David A. Griffith, Subhash C. Jain

Handbook of Research in International Marketing, Second Edition

English · Hardback

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Description

Zusammenfassung The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future.

Product details

Authors	Subhash C. Griffith Jain, Subhash/ Griffith Jain
Assisted by	David A. Griffith (Editor), Subhash C. Jain (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	30.11.2011

EAN	9781849803021
ISBN	978-1-84980-302-1
No. of pages	432
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > International economy

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