Fr. 157.20

Richard Elliott, Larry Percy, Larry Rosenbaum-Elliott Percy, PERCY LARRY ROSENBAUM ELLIOTT RI, Richard Rosenbaum-Elliott

Strategic Advertising Management

English · Paperback / Softback

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Description

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan.

Product details

Authors	Richard Elliott, Larry Percy, Larry Rosenbaum-Elliott Percy, PERCY LARRY ROSENBAUM ELLIOTT RI, Richard Rosenbaum-Elliott
Publisher	Oxford University Press

Languages	English
Product format	Paperback / Softback
Released	01.04.2012

EAN	9780199605583
ISBN	978-0-19-960558-3
No. of pages	416
Series	Online Resource Centre Online Resource Centre
Subject	Social sciences, law, business > Business > Management

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