Read more
Informationen zum Autor Colin Combe Klappentext An Introduction to e-Business provides contemporary knowledge of the key issues affecting the e-business environment. This book brings together the most cogent ideas and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. Zusammenfassung Provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together theoretical perspectives based on academic research and the application of e-business strategies. Inhaltsverzeichnis Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.
