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Johann Gollnhofer, Johanna Gollnhofer, Sven Reinecke, Torsten Tomczak - Strategic Marketing Market-Oriented Corporate and Business Unit Planning
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April Dunford - Obviously Awesome How to Nail Product Positioning so Customers Get it, Buy it, Love it
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Gary Frazier, Gary L Frazier, Gary L. Frazier - Marketing and Channel Management for Low Brand Equity Firms Principles for Financial Success
Gary Frazier, Gary L Frazier, Gary L. Frazier Marketing and Channel Management for Low Brand Equity Firms Inglese, Tedesco 24.07.2026 Copertina rigida CHF 134.00 6-7 settimane
Chris Aarons - Outbrand The 15 Essential Marketing Principles to Outthink, Outmaneuver, and Outlast Your Competition
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April Dunford - Obviously Awesome How to Nail Product Positioning so Customers Get it, Buy it, Love it
April Dunford Obviously Awesome Inglese 27.01.2026 Tascabile CHF 33.50 1-2 settimane
Joachim Bongard, Daniel Neye - Brands in Times of Constant Change How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World
Joachim Bongard, Daniel Neye Brands in Times of Constant Change Inglese 12.12.2025 Tascabile CHF 104.00 6-7 settimane
Laura Ries, Ries Laura - The Strategic Enemy How to Build and Position a Brand Worth Fighting for
Laura Ries, Ries Laura The Strategic Enemy Inglese 17.09.2025 Copertina rigida CHF 39.50 3-5 settimane
Jule Prescher - Developing a market expansion strategy of a UK based consumer goods company Graze's strategic expansion to the Netherlands
Jule Prescher Developing a market expansion strategy of a UK based consumer goods company Inglese 29.08.2025 Tascabile CHF 27.90 4-7 giorni lavorativi
Michael Behnke - In One Word The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results
Michael Behnke In One Word Inglese 20.08.2025 Tascabile CHF 50.90 6-7 settimane
Jorge Remondes, Sandrina Francisca Teixeira, Sandra Zelaya - Marketing Strategies for the Internationalization of Businesses and Brands
Jorge Remondes, Sandrina Francisca Teixeira, Sandra Zelaya Marketing Strategies for the Internationalization of Businesses and Brands Inglese 31.07.2025 Copertina rigida CHF 382.80 1-2 settimane
Jorge Remondes, Sandrina Francisca Teixeira, Sandra Zelaya - Marketing Strategies for the Internationalization of Businesses and Brands
Jorge Remondes, Sandrina Francisca Teixeira, Sandra Zelaya Marketing Strategies for the Internationalization of Businesses and Brands Inglese 31.07.2025 Tascabile CHF 331.20 1-2 settimane
Paurav Shukla, Shukla Paurav, Jaywant Singh, Jaywant Shukla Singh, Singh Jaywant - Brand Management Principles and Applications for Effective Branding
Paurav Shukla, Shukla Paurav, Jaywant Singh, Jaywant Shukla Singh, Singh Jaywant Brand Management Inglese 28.05.2024 Tascabile CHF 60.90 1-3 settimane
Paurav Shukla, Shukla Paurav, Jaywant Singh, Jaywant Shukla Singh, Singh Jaywant - Brand Management Principles and Applications for Effective Branding
Paurav Shukla, Shukla Paurav, Jaywant Singh, Jaywant Shukla Singh, Singh Jaywant Brand Management Inglese 28.05.2024 Copertina rigida CHF 206.00 1-3 settimane
Kim Bartel Sheehan, Larry D. Kelley, Larry D. (University of Houston Kelley, Larry D. Bartel Sheehan Kelley, Kelley Larry D., … - Advertising Management in a Digital Environment Text and Cases
Kim Bartel Sheehan, Larry D. Kelley, Larry D. (University of Houston Kelley, Larry D. Bartel Sheehan Kelley, Kelley Larry D., … Advertising Management in a Digital Environment Inglese 31.07.2021 Copertina rigida CHF 316.00 1-3 settimane
Kim Bartel Sheehan, Kim (University of Oregon Bartel Sheehan, Larry D Kelley, Larry D. Kelley, Larry D. (University of Houston Kelley, … - Advertising Management in a Digital Environment Text and Cases
Kim Bartel Sheehan, Kim (University of Oregon Bartel Sheehan, Larry D Kelley, Larry D. Kelley, Larry D. (University of Houston Kelley, … Advertising Management in a Digital Environment Inglese 31.07.2021 Tascabile CHF 96.00 1-3 settimane
Edoardo Magnotta - Digital Disruption in Marketing and Communications A Strategic and Organizational Approach
Edoardo Magnotta Digital Disruption in Marketing and Communications Inglese 30.06.2021 Tascabile CHF 80.00 1-3 settimane
Edoardo Magnotta - Digital Disruption in Marketing and Communications A Strategic and Organizational Approach
Edoardo Magnotta Digital Disruption in Marketing and Communications Inglese 17.10.2019 Copertina rigida CHF 250.00 1-3 settimane
Tim Calkins, Alice Tybout, Alice M Tybout, Alice M. Tybout, Alice M. Calkins Tybout, … - Kellogg on Branding in a Hyper-Connected World
Tim Calkins, Alice Tybout, Alice M Tybout, Alice M. Tybout, Alice M. Calkins Tybout, … Kellogg on Branding in a Hyper-Connected World Inglese 30.04.2019 Copertina rigida CHF 47.90 1-3 settimane
Donald Miller, Miller Donald - Building a Storybrand Clarify Your Message So Customers Will Listen
Donald Miller, Miller Donald Building a Storybrand Inglese 30.11.2017 Tascabile CHF 26.90 1-3 giorni lavorativi
Alfred Kuß, Sve Reinecke, Sven Reinecke, Torste Tomczak, Torsten Tomczak - Strategic Marketing
Alfred Kuß, Sve Reinecke, Sven Reinecke, Torste Tomczak, Torsten Tomczak Strategic Marketing Inglese, Tedesco 31.07.2017 Tascabile CHF 64.00 6-7 settimane