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Informationen zum Autor Paul Ormerod is the author of The Death of Economics , Butterfly Economics and Why Most Things Fail . He studied economics at Cambridge and his career has spanned the academic and practical business worlds, including working at the Economist and as a director of the Henley Centre for Forecasting. He is a Fellow of the British Academy of Social Science and has been awarded a DSc honoris causa for his contribution to economics by the University of Durham. Klappentext From the best-selling author of The Death of Economics and Butterfly Economics , a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain. Zusammenfassung Focuses on why some businesses fail, and how to avoid it. This book looks at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. It shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.
