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Zusatztext 74588772 Informationen zum Autor Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing meat consumption to create a healthy, sustainable, and compassionate world. A TEDx speaker and leading expert on food systems and behavioral change, he has appeared in hundreds of media outlets including Vox, The Huffington Post, National Geographic , The Atlantic , Quartz, Salon, The Los Angeles Times , Fox News, and The Daily Mail . He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University. Klappentext Brian Kateman coined the term "Reducetarian"-a person who is deliberately reducing his or her consumption of meat-and a global movement was born. In this book, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet. This book features contributions from such luminaries as Seth Godin, Joel Fuhrman, Victoria Moran, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over 40 vegan, vegetarian, and "less meat" recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life-not to mention planet!-saving book. The Bizarre Forces That Drive People to Eat Too Much Meat David Robinson Simon Author of Meatonomics: How the Rigged Economics of Meat and Dairy Make You Consume Too Much-and How to Eat Better, Live Longer, and Spend Smarter Americans consume almost 200 pounds of meat annually per person, more than almost any other people on the planet-and nearly twice what we ate 75 years ago. We also have twice the incidence of diabetes and heart disease as the rest of the world and almost three times the incidence of cancer. There is little doubt that, as this book's many authors argue, we must reduce our meat consumption. Perhaps, like an engineer peering inside a motor to see how it works, we can explore the machinery of animal food production to learn why meat consumption levels are so high to begin with. If we can understand what makes Americans want to stuff a half pound of meat into our mouths every day, maybe we can find ways to cut those huge consumption levels. As consumers, we like to think we make informed, well-founded decisions about what to buy. But when it comes to purchasing meat, new evidence shows consumers are routinely denied the ability to make such informed, rational decisions. Instead, government bureaucrats and industry players overwhelm consumers with a triple-whammy of price miscues, product misinformation, and aggressive manipulation. Like an invisible leash pulling us around by the neck, this set of influences literally changes our behavior and makes us buy more meat than otherwise. This essay looks at one of the most pernicious forces that drive people to consume animal foods in such huge quantities: artificially low prices. The Double $1 Cheeseburger The price of a McDonald's double cheeseburger hasn't changed much in two and half decades-it was $1 in 1991, and it's just over $1 today. The prices of other consumer goods have increased substantially in that time. What keeps the price of meat so low? The answer is externalized costs-a fancy term for a simple concept. Producers externa...
