The Twenty-First-Century Media Industry
Economic and Managerial Implications in the Age of New Media

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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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Tony R. DeMars is professor of mass media and journalism at Texas A&M University-Commerce. Mary Jackson Pitts is coordinator of the creative media production program at Arkansas State University.