The Twenty-first-century Media Industry
Economic and Managerial Implications in the Age of New Media

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Informationen zum Autor Tony R. DeMars is professor of mass media and journalism at Texas A&M University-Commerce. Mary Jackson Pitts is coordinator of the creative media production program at Arkansas State University. Klappentext The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Zusammenfassung The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Inhaltsverzeichnis Dedication List of Tables List of Figures Foreword Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors 1: New Media: New Technology, New Ideas or New Headaches 2: Media Management: The Changing Media Industry and Adaptability 3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off 4: The Obstinate Audience Revisited: The Decline of Network Advertising 5: Going Viral: Mass Media Meets Innovation 6: The First Domino: The Recorded Music Industry and New Technology 7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media 8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom 9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices 10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones 11: Making Money with Mobile 12: Cinema in the Age of RWX Culture 13: Local Market Radio: Programming and Operations in a New Media World About the Editor About the Contributors Bibliography Index ...