Graphic Communication Handbook

Informationen zum Autor Simon Downs Klappentext Tracing the history & development of graphic design! this book explores issues which affect the industry! examines communications theory! explains how to do each section of the job & advises on entry into the profession. Zusammenfassung The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues which affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. Inhaltsverzeichnis Introduction 1. Broad Knowledge 2. Theory 3. Pitching 4. Understanding the Client 5. Researching the Job 6. Preparatory Drawings - Thumbnail Stage 7. Preparatory Drawings - Development Stage 8. Preparatory Drawings - Presentation 8. Presenting to the Client 9. Doing the job 11. Deploying the job - 2D 12. Deploying the job - 3D 13. Deploying the job to the screen (motion graphics) 14. Deploying the job to the screen (interaction graphics) 15. Situating the job 16. Testing the job 17. Getting paid 18. Getting the next job (self and other publicity) Conclusion

Dettagli sul prodotto

• Autori: Simon (University of Loughborough Downs, Downs Simon, Simon Downs
• Con la collaborazione di: James Curran (Editore della collana)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 12.10.2011
• Categoria: Scienze umane, arte, musica > Arte > Architettura d'interni, design; Scienze sociali, diritto, economia > Media, comunicazione > Mediologia
• EAN: 9780415557375
• ISBN: 978-0-415-55737-5
• Numero di pagine: 384
• Serie: Media Practice; Media Practice
• Categorie: History, Media Studies, The arts: general issues, DESIGN / Graphic Arts / General, SOCIAL SCIENCE / Media Studies, Humanities, Industrial / commercial art & design, Design, Industrial and commercial arts, illustration, The arts: general topics