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Informationen zum Autor Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast , and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof . Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions. Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives. Klappentext Practical tools and expert advice for professional event plannersBefore planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch. Zusammenfassung Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. Inhaltsverzeichnis Preface xi Acknowledgements xvii Chapter 1: The Strategic Planning of Event Design 1 External Objectives 2 Internal Objectives 4 Day One Client Itinerary 12 Day Two Client Itinerary 15 Day Three Client Itinerary 19 Day Four Client Itinerary 21 Day Five Client Itinerary 23 Day Six Client Itinerary 24 Day Seven Client Itinerary 25 Chapter 2: Preparing the Proposal 27 The Proposal Request 28 The Qualification Meeting 29 The Proposal 30 Proposal Preparation: The Initial Steps 31 Making Contact With Key Suppliers 33 Proposal Preparation 44 Chapter 3: The Body of the Proposal 47 Cover Letter 49 Destination Review 53 Transportation Requirements 59 Hotel Information 63 Day-by-Day Detailed Itinerary 75 Grid 85 Cost Summary Sheet 86 Detailed Program Inclusions 87 Program Options a...
