Competitive Strategy Techniques for Analyzing Industries and Competitors

Zusatztext Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies. Informationen zum Autor Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts. Klappentext First time in paperback for this classic of business theory. Zusammenfassung Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.

Relazione

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

Dettagli sul prodotto

• Autori: Michael E. Porter, Michael E Porter, Porter Michael E.
• Editore: Simon & Schuster USA
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 20.01.2004
• Categoria: Scienze sociali, diritto, economia > Economia > Management
• EAN: 9780743260886
• ISBN: 978-0-7432-6088-6
• Numero di pagine: 396
• Dimensioni (della confezione): 15.3 x 23.4 x 2.5 cm
• Categorie: competition, Business, BUSINESS & ECONOMICS / Strategic Planning, business strategy, companies, cost effective, competitor behavior