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Country-Specific Effects of Reputation
A Cross-Country Comparison of Online Auction Markets

Inglese · Tascabile

Spedizione di solito entro 6 a 7 settimane

Descrizione

Ulteriori informazioni

Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and one-sided specific investments, eBay employs the same reputation system in the various international markets, which are characterised by different institutional environments. Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.

Info autore

Dr. Christopher Schlägel completed his doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Chair of International Management at Otto von Guericke University, Magdeburg.

Riassunto

Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and one-sided specific investments, eBay employs the same reputation system in the various international markets, which are characterised by different institutional environments. Empirical studies show that the reputation of transaction partners affects the economic outcomes of online auction markets. In four studies, Christopher Schlägel investigates the country-specific effects of reputation and the underlying reasons for these differences.

Dettagli sul prodotto

Autori Christopher Schlägel
Editore Gabler
 
Contenuto Libro
Forma del prodotto Tascabile
Data pubblicazione 22.03.2011
Categoria Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
 
EAN 9783834925206
ISBN 978-3-8349-2520-6
Numero di pagine 203
Illustrazioni XIX, 203 p. 13 illus.
Dimensioni (della confezione) 14.8 x 21 cm
Peso (della confezione) 300 g
 
Serie Gabler Research
International Management Studies
Gabler Research
International Management Studies
Categorie Marketing, E-Commerce, Glaubwürdigkeit, Image, Management und Managementtechniken, Business and Management, eBay, Management and management techniques
 

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