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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.
Create compelling sites with SEO that can stand the test of time
Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
Learn what makes search engines tick by utilizing custom scripts
Analyze your site to see how it measures up to the competition
Info autore
John I. Jerkovic has been amused and fascinated by technology and the internet since its earliest days. He earned his degree in Computer and Electrical engineering from Ryerson Polytechnic University in addition to designations including: SCWCD, SCJP, PMP and etc. which have taken him to numerous cities and companies across both Canada and the United States. It was when creating an international web hosting business from scratch that he became fascinated by Search Engine technology with all its mysteries and nuances. At present, John lives in Toronto, Canada with his wife and three young children; and is working at Dundee Wealth Mutual Funds Co. Some of his latest projects include solution architecture and integration of Google's search appliances into existing enterprise Java EE and .Net applications.
Riassunto
By developing your site with search engines in mind from the beginning, you dramatically increase the chances that your site will achieve a high search-engine ranking. This title offers you a collection of techniques, hacks, and practices for search engine optimization.
