Research Methods for Business Students Students

How to use this book

Guided tour

Preface

Contributors

 

1          The nature of business and management research and structure of this book

2          Formulating and clarifying the research topic

3          Critically reviewing the literature

4          Understanding research philosophies and approaches

5          Formulating the research design

6          Negotiating access and research ethics

7          Selecting samples

8          Using secondary data

9          Collecting primary data through observation

10         Collecting primary data using semi-structured, in-depth and group interviews

11         Collecting primary data using questionnaires

12         Analysing quantitative data

13         Analysing qualitative data

14         Writing and presenting your project report

 

Appendices

Glossary

Index

 

Riassunto

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

• For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide

• For Instructors: teaching manual, powerpoint slides, testbank

 

Dettagli sul prodotto

• Autori: Mark N. K. Saunders, Mark N.K. Saunders, N.K. Saunders, Mark Saunders, Philip Lewis, Adrian Thornhill
• Editore: Financial Times Management
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 21.04.2009
• Categoria: Scienze sociali, diritto, economia > Economia
• EAN: 9780273716860
• ISBN: 978-0-273-71686-0
• Dimensioni (della confezione): 19.6 x 26.6 x 2.8 cm
• Serie: Financial Times; LIVRE ANGLAIS; Financial Times; LIVRE ANGLAIS
• Categorie: Wirtschaftswissenschaft; Forschung