Sustainability Marketing A Global Perspective

Provides a sustainability-oriented vision of marketing for the twenty-first century. This title has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. It is also suitable for students in marketing, or environmental management.

Dettagli sul prodotto

• Autori: Frank-Martin Belz, Frank-Martin Peattie Belz, Frank Belz, Ken Peattie
• Editore: Wiley, John and Sons Ltd
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 05.06.2009
• Categoria: Scienze sociali, diritto, economia > Economia
• EAN: 9780470519226
• ISBN: 978-0-470-51922-6
• Numero di pagine: 306
• Dimensioni (della confezione): 19 x 23.5 x 1.7 cm