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Zusatztext "This is a book that actually does what it promises. This book unravels the hype into digestible chunks."( Supply Management! 2nd November 2000)"...Electronic Commerce is worth its weight in gold. This is one of very few books to focus solely on business-to-business trading on the Internet."(Internet Works! November 2000)"excellent basic guide"(Long Range Planning! Vol. 34! 2001) Klappentext E-Commerce ist ein sich rapide entwickelnder Bereich, der viel Raum für Spekulation über Möglichkeiten und Vorteile läßt. Der Internet-Handel wird entweder als Ergänzung zu traditionellen Modellen gesehen oder als völlig neue Art der Geschäftsabwicklung. Eines ist jedoch sicher: bisher ist nur wenig bekannt über erfolgreiche Marketingstrategien im Handel zwischen Unternehmen - einem in der Tat größeren Geschäftsbereich als der Handel zwischen Unternehmen und Endverbraucher. Gestützt auf fundierte, tiefgreifende Forschung untersucht dieses Buch strategische Marketingansätze auf der Basis von Marketingtheorie und internationalen Fallstudien. Die systematische Analyse von Internet-Handelsmodellen ermöglicht jedem Unternehmen, seine Transaktionen besser zu organisieren und zu erkennen, wo seine Einnahmequellen liegen. (10/99) Zusammenfassung This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce. Inhaltsverzeichnis Foreword. Preface. About the Author. Acknowledgements. Introduction. Key Features of Internet Electronic Commerce. Business Models for Electronic Commerce. Business-to-Business Electronic Commerce Cases. Markets and Competition. Marketing Strategies and Programmes. Roadmap for Business-to-Business Electronic Commerce. Bibliography. Endnotes. Subject Index....
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Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.
