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Understanding Communication: Concepts, Contexts and Contemporary Practices edited by Prof Dahiya offers a comprehensive exploration into the multifaceted dimensions of communication, from its historical roots to its contemporary dynamics and future possibilities. The book s structured sections are designed to guide readers through foundational principles, sociological frameworks, theoretical paradigms, contemporary communication dynamics, specialized areas, and the transformative influence of emerging technologies in communication. Divided into six sections, it begins with an engaging introduction that sets the stage. The section on Fundamentals of Communication, explores the evolution of communication from the prehistoric era to the digital age. Further, it unpacks the essential concepts and processes, and understand the role of medium, signs, and language in shaping human interaction. The next section on Sociology of Communication delves into the intricate relationship between communication, society, and media. It analyzes the dynamics between media and audience, and examine communication within various sociological contexts. The Models and Theories of Communication and Mass Communication section navigates Western and Indian perspectives, contrasting models and ideologies. It provides scholars with insights into comparative analyses and enhances their understanding of mass communication and the intersection of communication behaviour and social psychology. Contemporary Communication Dynamics highlights effective communication techniques, the art of listening, and the significance of oral traditions. It also explores the intersection of communication behaviour and social psychology. The book then caters to the specialized areas of Communication and addresses government, strategic, diplomatic, political, business, and organizational communication. Readers will learn the nuances of developing messages, corporate communication, and navigating intercultural contexts while adhering to ethics and law. Finally, the last section on Communication and Emerging Technologies explores the impact of digital communication, multimedia convergence, AI, and emerging technologies. It concludes with an insightful look at the future challenges and opportunities in the ever-evolving landscape of communication. It is an indispensable resource for students, scholars, academicians, professionals, and anyone keen on mastering the art and science of communication.
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Prof. (Dr.) Surbhi Dahiya
is Professor and Head of the Department of Media Business Studies at the Indian Institute of Mass Communication (IIMC), Deemed to be University under the Ministry of Information and Broadcasting, Government of India. She has previously served as Course Director for English Journalism and ADPR, Dean of Student Welfare, and Editor of Communicator. Internationally, Prof. Dahiya has represented India on numerous platforms. She is the IAMCR Faculty Ambassador, an elected member of its International Council, and Vice President of the South Asian Communication Association. In 2017, she was selected as the SUSI Scholar from India by the U.S. Department of State and attended the Study of the United States Institute at Ohio University. She serves as an advisor to the Lok Sabha Secretariat for their publications and has chaired and presented research at leading academic forums across the globe, including in Paris, Prague, Beijing, Nairobi, Helsinki, Leicester, Montreal, Dubai, and London. She was the Convenor of the WJEC-IIMC-UNESCO Roundtable in India (2021), and a speaker at prestigious conferences such as ICA, IAMCR, AMIC, and UNESCO events on journalism safety and press freedom. Academically, Prof. Dahiya is a gold medallist and scholarship recipient throughout her studies. She holds a Ph.D. in Media Studies and dual Master’s degrees. Her doctoral thesis focused on Media Management in the Global Scenario: A Study of the Changing Management Practices in Media. She has authored and edited several acclaimed books, including Handbook of Digital Journalism: Perspectives from South Asia (Springer, 2024); Mastering Beats in Journalism (Pearson, 2024); Digital First: Entrepreneurial Journalism in India (OUP UK, 2023);Indian Media Giants (OUP, 2022); Beat Reporting and Editing: Journalism in the Digital Age (SAGE, 2021), The House That ZEE Built (Rupa2021) and Connecting Threads: A Compendium of Indian Media Educators (Exchange4Media). She has received several national and international honours, such as Excellent Mentor in Journalism by Edutainment (2024), Educator of the Year by Exchange4Media (2023), Iconic Woman Award at the Women Economic Forum (2019), National Award for Contribution to Mass Communication Education by PRSI, TLJ Jury Award for Excellence in Journalism Education (2019) amongst others. Prof. Dahiya has also been Course Director for specialized training programmes for the Ministry of Defence, DRDO, SSB, NDRF, and corporate clients like TATA Steel and NTPC. She conducted a workshop on the “Effective Use of Social Media” for the media team of the Honourable Vice President of India in 2020. Her expertise is widely sought after in academic, administrative, and strategic training settings. She has delivered lectures at top institutions and bodies including IIM Bangalore, Delhi Judicial Academy, LBSNAA, Indian Forest Services, Ministry of Health and Family Welfare, NCERT, PRIDE–Lok Sabha Secretariat, and more.
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Understanding Communication: Concepts, Contexts and Contemporary Practices
edited by Prof Dahiya offers a comprehensive exploration into the multifaceted dimensions of communication, from its historical roots to its contemporary dynamics and future possibilities. The book’s structured sections are designed to guide readers through foundational principles, sociological frameworks, theoretical paradigms, contemporary communication dynamics, specialized areas, and the transformative influence of emerging technologies in communication. Divided into six sections, it begins with an engaging introduction that sets the stage. The section on Fundamentals of Communication, explores the evolution of communication from the prehistoric era to the digital age. Further, it unpacks the essential concepts and processes, and understand the role of medium, signs, and language in shaping human interaction. The next section on Sociology of Communication delves into the intricate relationship between communication, society, and media. It analyzes the dynamics between media and audience, and examine communication within various sociological contexts. The Models and Theories of Communication and Mass Communication section navigates Western and Indian perspectives, contrasting models and ideologies. It provides scholars with insights into comparative analyses and enhances their understanding of mass communication and the intersection of communication behaviour and social psychology. Contemporary Communication Dynamics highlights effective communication techniques, the art of listening, and the significance of oral traditions. It also explores the intersection of communication behaviour and social psychology. The book then caters to the specialized areas of Communication and addresses government, strategic, diplomatic, political, business, and organizational communication. Readers will learn the nuances of developing messages, corporate communication, and navigating intercultural contexts while adhering to ethics and law. Finally, the last section on Communication and Emerging Technologies explores the impact of digital communication, multimedia convergence, AI, and emerging technologies. It concludes with an insightful look at the future challenges and opportunities in the ever-evolving landscape of communication. It is an indispensable resource for students, scholars, academicians, professionals, and anyone keen on mastering the art and science of communication.
