Ulteriori informazioni
Informationen zum Autor DR. LESLIE GAINES-ROSS is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune . Her work has appeared in publications including the Financial Times, Fortune , BusinessWeek, the Times of London, Forbes and The Wall Street Journal . She is currently on the Executive Advisory Panel of Corporate Reputation Review , an international journal devoted to the management of corporate reputation. Klappentext We all know reputation matters. But what do you do if your company should lose its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company's lost reputation, and preserving its organization and culture. Written by Dr. Leslie Gaines-Ross, one of the world's most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good name-and prevent it from being tarnished in the first place. Recognizing the tangible value and good-will created by a company's reputation, Corporate Reputation : Explains why reputation, more fragile than ever, matters to a company's valuation, well-being, and permission to exist Isolates a new stage-reputation recovery-that deserves its rightful place in the reputation-building process Identifies the most important steps in recovering reputation Explores the roles that corporate leaders play in reputation recovery and sustainability Provides a practical, time-tested road map for restoring reputation over the long-term Losing money is a setback for a company, but losing reputation is a major blow. Corporate Reputation shows how you can keep your reputation strong by rallying the support of employees, consumers, investors, and other key stakeholders, so that your company's most competitive asset remains alive and well. Zusammenfassung Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. Inhaltsverzeichnis Acknowledgments ix Preface xiii Part I Chapter 1 Reputation Matters 3 A Tipping Point 3 Reputation Advantage 6 Chapter 2 Reputation Loss 11 Reputation Erosion 11 The New Reputation Rules of Engagement 15 Chapter 3 Second Acts 25 Reputation Rising 25 One Step at a Time 28 Part II Chapter 4 Rescue 37 Step 1: Take the Heat-Leader First 42 Step 2: Communicate Tirelessly 53 Step 3: Don't Underestimate Your Critics and Competitors 65 Step 4: Reset the Company Clock 68 Conclusion 72 Chapter 5 Rewind 73 Step 5: Analyze What Went Wrong and Right 77 Step 6: Measure, Measure, and Measure Again 88 Conclusion 94 Chapter 6 Restore 95 Step 7: Right the Culture 98 Step 8: Seize the Shift 106 Step 9: Brave the Media 119 Conclusion 124 Chapter 7 Recover 125 Step 10: Build a Drumbeat of Good News 127 Step 11: Commit to a ...
