Successful Change Communication How to Inform, Involve and Inspire Employees

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.

Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organizations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns employees with strategic priorities.

Written by acclaimed communication leader Rachel Miller, the book reframes change communication as a leadership discipline rooted in data-led decision making, stakeholder insight and enterprise readiness. Through expert interviews, real-world examples and a lifecycle-based structure, it shows how to plan, implement and evaluate communication strategies that deliver measurable value across the organization.

You'll learn how to:
- Apply strategic models that support governance, risk management and leadership visibility
- Deliver informed communication strategies for restructures, CEO transitions and organizational redesign
- Use data-led insights to assess employee impact and optimize decision making
- Implement tools for reviewing, evaluating and improving communication ROI across the change lifecycle
- Strengthen alignment between employees and the C-suite during periods of turbulence

With a powerful blend of strategic insight, practical frameworks and expert perspectives, Successful Change Communication enables senior leaders to communicate with clarity and confidence, ensuring change delivers sustainable results.

Themes include: change leadership, governance models, strategic communication, enterprise transformation, AI impact, organizational resilience

Info autore

Rachel Miller is an internationally recognized authority on Internal Communication (IC), based in London, UK. A former journalist, with more than 20 years' IC experience she advises many of the world's best-known companies through her consulting business, All Things IC. She is a Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations (CIPR) and was awarded CIPR's President's Medal in 2020. Rachel is a keynote speaker, Candid Comms podcast host and industry thought leader in the University of Florida's IC Research Hub. She also authored Internal Communication Strategy with Kogan Page.

Dettagli sul prodotto

• Autori: Rachel Miller
• Editore: Kogan Page
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 03.04.2026
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9781398624894
• ISBN: 978-1-398-62489-4
• Numero di pagine: 344
• Categorie: Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Workplace Culture, BUSINESS & ECONOMICS / Business Communication / General, Business communication & presentation, Personnel & human resources management, Business communication and presentation, Personnel and human resources management, Transformation communication, Kogan Page, communication for senior leaders, strategic communication models, senior leader messaging, strategic storytelling for leaders, Successful Change Communication, change communication strategy, enterprise readiness planning, enterprise transformation strategy, ownership change communication, communication governance framework, transparent leadership communication, stakeholder insight for leaders, leadership visibility during change, employee impact assessment, rebrand communication plan, AI-driven change communication, US organizational transformation, enterprise change management, organizational performance improvement, communication for consultants, restructure communication plan, organizational resilience strategy, governance-led communication model, communication during turbulence, narrative shaping for executives, global transformation communication, CEO transition communication, risk mitigation communication, communication risk management, organizational redesign communication, leadership communication skills, communication capability development, executive communication playbook, change leadership essentials, communication alignment strategy, M&A communication strategy, HR director toolkit, lifecycle change communication, strategic internal communication, large-scale change communication, communication ROI measurement, UK change communication, trust-building communication, data-led communication decision making, communication evaluation tools, future of communication leadership, Rachel Miller, C-suite communication strategy, organizational stability through communication