CHF 65.00

Google Analytics 4
The Practical Guide

Inglese · Tascabile

Spedizione di solito entro 4 a 7 giorni lavorativi

Descrizione

Ulteriori informazioni

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!
Highlights include:
1)Setup
2)Events
3)Tags
4)Website evaluation
5)Ad campaigns
6)E-commerce tracking
7)App data
8)Custom reports
9)BigQuery
10) Troubleshooting
11) Administration

Riassunto


Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you’ll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!



Highlights include:



1) Setup


2) Events


3) Tags


4) Website evaluation


5) Ad campaigns


6) E-commerce tracking


7) App data


8) Custom reports


9) BigQuery


10) Troubleshooting


11) Administration


Dettagli sul prodotto

Autori Markus Vollmert
Editore Rheinwerk Verlag
 
Lingue Inglese
Contenuto Libro
Forma del prodotto Tascabile
Data pubblicazione 01.01.2026
Categoria Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Altro
 
EAN 9781493227686
ISBN 978-1-4932-2768-6
Numero di pagine 477
Dimensioni (della confezione) 17.7 x 25.4 cm
 
Categorie Datenanalyse, Data Science, Usability, optimieren, DSGVO, Conversion Rate, Property, ROI, Statistische Auswertung, Piwik, matomo, Userverhalten, Big Query, GA4, Tipps zur Migration, GA4 vs. Universal Analytics, Trackingtool, Google Universal Analytics (UA)
 

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