The Power of Consumer Creativity Transforming Consumption and Markets

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation.

Info autore

Marie Taillard
is L’Oréal Professor of Creativity Marketing and Head of Faculty at ESCP Business School, London. She teaches across graduate and executive programmes, and sectors from technology and pharmaceuticals to beauty, luxury, retail and consumer products.

Chloe Preece
is Professor of Marketing at ESCP Business School, London, and Academic Director of the MSc in Marketing and Creativity. Her research interest lies at the intersection of marketing and the arts and creative industries.

Dettagli sul prodotto

• Con la collaborazione di: Marie Taillard (Editore), Preece (Editore), Chloe Preece (Editore)
• Editore: Springer, Berlin
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 01.09.2025
• Categoria: Scienze sociali, diritto, economia > Sociologia > Sociologia del lavoro, dell'economia e dell'indust
• EAN: 9783031962462
• ISBN: 978-3-0-3196246-2
• Numero di pagine: 197
• Illustrazioni: XIII, 197 p. 14 illus.
• Dimensioni (della confezione): 14.8 x 1.5 x 21 cm
• Peso (della confezione): 370 g
• Serie: The Seven C’s of Creativity; The Seven C's of Creativity
• Categorie: Marketing, Sozialpsychologie, Marketing und Vertrieb, Künstliche Intelligenz, Arbeits-, Wirtschafts- und Organisationspsychologie, Creativity, Artificial Intelligence, marketplace, Value creation, Social Psychology, Consumer behavior, Gaming Industry, Science, Technology and Society, Metaverse, Market Psychology, consumer psychology, Creativity Studies, Social dynamics, Everyday Creativity, Discursive Interactions, Activist Consumers, Creative Consumers, Collective Creativity