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A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
Info autore
Joanna Jensen¿ based in Marlborough, Wiltshire, is the founder of the British multi-award winning baby and child personal care brand, Childs Farm. Alongside Childs Farm, Jensen is a keen support of women in business, mentorship, sustainability and charity. She is on the advisory board of Buy Women Built (BWB), sits on the Angel Investor Committee of the Invest in women Task Force and is an angel investor in twelve female founded SMEs, a NED to Biscuiteers, and board advisor to Lemonade Dolls and Clothes Doctor Ltd.
Jensen also works with Imperial Venture Mentoring Service at Imperial College London and is Chair of the Parelle Club, the philanthropic arm of Paralympics GB. In June 2024 Joanna was appointed Chair of the EISA (Enterprise Investment Scheme Association).
She also writes a monthly column in The Sunday Times.
