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Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
Sommario
Chapter - 00: Introduction; Section - 01: Part One; Chapter - 01: My journey, my story; Chapter - 02: Finding and keeping your idea; Chapter - 03: Know your customer, know your customer, know your customer; Chapter - 04: Be authentic, or why apostrophes don't matter; Chapter - 05: Branding gold dust (by Paul Yocum, Chief Growth and Marketing Officer, PZ Cussons); Chapter - 06: Protect yourself; protect your brand; Chapter - 07: Touch, feel and taste, or why you shouldn't get rushed off your feet; Chapter - 08: It starts with a good brief - how to make things; Chapter - 09: Literally getting from A to B or D2C; Chapter - 10: Let's start at the very beginning and really know your stuff; Chapter - 11: What's your margin and the imperfect art of forecasting; Chapter - 12: Listen and repeat - 'why money matters'; Chapter - 13: Identifying the successful engine of any business - getting it in front of customers; Chapter - 14: Joined at the hip and peas in a pod - marketing and selling; Chapter - 15: Above it all, staying true and being resilient;
Info autore
Joanna Jensen founded the UK's multi award-winning baby and child personal care brand, Childs Farm which she sold to PZ Cussons PLC in 2022. She is passionate about SME's (small to medium enterprises), is a prolific angel investor and a regular contributor to media outlets including The Sunday Times, City AM and Radio 5 Live. She sits on the Angel Investing Committee for the UK Governments Invest in Women Task Force, the advisory board of leading consumer initiative Buy Women Built and is a mentor with Imperial Mentoring Service at Imperial College London. Joanna Chairs both the Enterprise Investment Scheme Association (EISA), the trade body for the UK's tax efficient investment scheme, and the philanthropic arm of Paralympics GB, The Parallel Club. She lives in Marlborough, UK.
