Ai Strategy for Sales and Marketing Connecting Marketing, Sales and Customer Experience

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape. You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results. Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance

Info autore

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Dettagli sul prodotto

• Autori: Katie King
• Editore: Kogan Page
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 03.11.2025
• Categoria: Scienze sociali, diritto, economia > Economia > Management
• EAN: 9781398622333
• ISBN: 978-1-398-62233-3
• Numero di pagine: 336
• Categorie: BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Customer Relations, business strategy, Expert systems / knowledge-based systems, Customer services, Sales and marketing, Sales and marketing management, COMPUTERS / Artificial Intelligence / Expert Systems, Ethical AI governance, Global AI Governance, AI in customer experience, AI playbook, AI in digital transformation, AI adoption challenges and solutions, scaling AI in global organizations, AI and consumer trust, Kogan Page AI strategy, AI interviews with executives, data-led decision making in marketing, strategic AI adoption, AI tools for marketing managers, AI innovation in customer journeys, strategic models for AI adoption, AI frameworks for leaders, AI personalization strategy, practical AI playbook for leaders, AI-driven revenue growth, integrating AI into sales teams, AI in sales transformation, updated AI strategy edition 2025, AI-driven marketing leadership, AI-enabled team productivity, AI strategy for sales and marketing, Katie King, AI in omnichannel retail, second edition AI strategy book, how to use AI in sales, AI for marketing directors, AI-driven organizational change, responsible AI in business, AI business leadership guide, L’Oreal AI case study, future of AI in marketing, senior executive AI strategy, AI for sales executives, AI-driven personalization frameworks, artificial intelligence for competitive advantage, Salesforce AI insights, AI and marketing automation, UOB AI business strategy, marketing and sales AI toolkit, AI ethics and compliance, AI-driven decision making in enterprises, leveraging AI for customer loyalty, AI adoption roadmap, AI ROI measurement, C-suite AI strategy guide, artificial intelligence in business growth