B2b Content Marketing Strategy A Media-First Framework That Accelerates Growth

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient.

B2B Content Marketing Strategy provides mid-career marketers with a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies. Providing tools that can be used in everyday work, this book will enables the reader to develop living audience profiles, choose the appropriate channels for content and understand how to utilize technology to boost content output. Author Devin Bramhall explains how to maximize ROI from content marketing by deploying a media and technology enabled, human-centric strategy that breaks down the long, complex buyer journeys typical of B2B marketing. In this book, marketers will learn how to build and nurture communities, create content plans that align with brand goals and understand which metrics to use Featuring real-world examples from early stage startups through to legacy enterprise brand companies including Cisco, Help Scout and Navattic, this is the B2B marketers' ultimate guide to effective content marketing.

Info autore

Devin Bramhall, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.

Dettagli sul prodotto

• Autori: Devin Bramhall
• Editore: Kogan Page
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 03.10.2025
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9781398622500
• ISBN: 978-1-398-62250-0
• Dimensioni (della confezione): 15.5 x 23.5 x 1.5 cm
• Categorie: BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / Industrial, Sales & marketing management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, Kogan Page, B2B marketing growth, B2B marketing leadership, measurable B2B marketing results, owned earned paid content strategy, replacing outdated marketing playbooks, B2B credibility building, data-driven B2B marketing strategy, Help Scout content marketing example, B2B media planning, evolving B2B audience insights, human-centric B2B content, accelerating B2B growth, B2B content marketing playbook, B2B content performance optimization, trust-focused B2B marketing, B2B audience engagement strategies, strategic B2B marketing planning, navigating shifting buyer behavior, building B2B communities, mid-career B2B marketing strategies, building loyalty through B2B communities, high-impact B2B strategies, aligning media technology and audience insight, living audience profiles, B2B content for predictable growth, startup B2B content strategy, breaking through long buyer journeys, advanced B2B marketing tactics, Cisco B2B marketing case study, building B2B trust and loyalty, professional B2B marketing guide, Navattic B2B strategy, increasing B2B brand reach, B2B content frameworks, global enterprise B2B marketing, aligning content with revenue goals, integrating brand and content goals, optimizing B2B content plans, B2B content marketing strategy, case studies in B2B content, sustainable B2B marketing growth, actionable B2B content models, adapting to rapid platform changes, modern B2B marketing best practices, Devin Bramhall, media-first B2B marketing approach, B2B content ROI measurement