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I took the one less travelled by, And that has made all the difference. -Robert Frost A unique and extraordinary business book, The Poetry Business School is both an inspirational take on how to do business better - with more collaboration, communication, and creativity - and a beautiful gift book of inspiring poetry. The narrative journey takes the reader through the dialogue, mentoring relationship, and shared poetry between Mark Constantine OBE, Co-Founder and CEO of LUSH, and Deborah Alma, Founder of the Poetry Pharmacy. Green Door Project Founder and Business Psychologist Kate Downey-Evans offers additional business advice. Over the course of this book, what emerges is an inspirational and constructive creative pathway for other businesspeople at their own individual stages along the journey, for both business growth and personal development, remembering that business, at its heart, must be a creative act and a communication of ideas. In essence, that combination of poetry, awareness of our well-being and that of those who work with us, and business practice introduces the potential road map for a harmonious blend of emotional intelligence, creativity, leadership, and meaningful connection. Embrace ''Business as a poem'' and discover how to listen to your intuition, overcome fear, embrace risk, avoid burnout, and turn vulnerability into strength - all through the creative power of poetry. As professionals recognise the power of poetry to enrich their personal lives and enhance their contributions to the workplace, a new paradigm emerges - one where the art of language becomes a catalyst for holistic success.
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Deborah Alma is a UK poet, editor and bookseller. She has worked using poetry with people in need and taught at both Worcester and Keele Universities. From 2012, she has been the Emergency Poet, offering poetry on prescription from her vintage ambulance. She co-founded the world's first walk-in Poetry Pharmacy in Shropshire with her partner, the poet James Sheard, in 2019, which now has a second branch inside Lush Spa Oxford Street, London.
She is editor of Emergency Poet, an anti-stress poetry anthology; #Me Too, which rallies against sexual harassment; a women's poetry anthology, Ten Poems of Happiness from Candlestick Press and co-edited with Dr Katie Amiel These Are the Hands - Poems from the Heart of the NHS. She is also editor of National Trust: Nature Poems. Her first full collection Dirty Laundry is published by Nine Arches Press.
She is co-author of The Poetry Business School with Mark Constantine and is editor of the Poetry Pharmacy series with Macmillan, in 2025.
