Brief Make a Bigger Impact by Saying Less

What people are saying about brevity. "I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time."
--Guy Kawasaki, author, publisher and entrepreneur "You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path."
--John Challenger, CEO, Challenger, Gray and Christmas "We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out."
--Sam Horn, author of POP! and Eyebrow Test "As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I'm convinced that following Joe's counsel and insights has made me a more effective and efficient leader."
--Lieutenant General William B. Caldwell, IV (ret.)

Info autore

JOSEPH McCORMACK is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Bank of America, Harley-Davidson, Microsoft, Mastercard, eBay, and select military units and government agencies. He publishes a weekly podcast called Just Saying that helps people master the elusive skills of focus and brevity.

Dettagli sul prodotto

• Autori: McCormack Joseph
• Editore: Wiley
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 10.12.2024
• Categoria: Scienze sociali, diritto, economia > Economia > Management
• EAN: 9781394324323
• ISBN: 978-1-394-32432-3
• Numero di pagine: 256
• Dimensioni (della confezione): 15.2 x 22.6 x 2 cm
• Peso (della confezione): 318 g
• Categorie: Business & Economics / General; BUSINESS & ECONOMICS / Business Communication / General; Business & management; Business communication and presentation