Global Capital, Local Culture Transnational Media Corporations in China

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

Dettagli sul prodotto

• Autori: Anthony Y.H. Fung, Anthony Y. H. Fung
• Con la collaborazione di: Miller Toby (Editore della collana)
• Editore: Peter Lang
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 02.07.2008
• Categoria: Saggistica > Politica, società, economia > Politica; Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie
• EAN: 9780820495002
• ISBN: 978-0-8204-9500-2
• Numero di pagine: 208
• Dimensioni (della confezione): 16 x 1.3 x 23 cm
• Peso (della confezione): 369 g
• Serie: Popular Culture and Everyday Life > 16
• Categorie: Medienwirtschaft, Akkulturation, China, local, Media, Media Studies, Culture, Popular Culture, Globalization, Miller, Asia, SOCIAL SCIENCE / Sociology / General, global, transnational, Multinationales Unternehmen, FOREIGN LANGUAGE STUDY / Miscellaneous, ART / Business Aspects, DRAMA / Asian / General, Films, cinema, Anthony, Theatre Studies, WTO, Chinese, Capital, Communication Studies, Toby, Literary studies: general, Standortfaktor, PERFORMING ARTS / Film / General, corporations, transnational media, Local Culture, localization,, Global Capital, Fung