Digital Branding How to Successfully Build and Measure a Brand Online

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer. This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

Dettagli sul prodotto

• Autori: Daniel Rowles, Rowles Daniel
• Editore: Kogan Page
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 01.01.2025
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9781398618442
• ISBN: 978-1-398-61844-2
• Numero di pagine: 240
• Categorie: BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, Brands and branding, Online marketing / Social media marketing, Digital Branding, Kogan Page, digital brand trend adaptation, digital marketing brand integration, impact of AI on brand strategy, using generative AI for branding, brand governance in digital environments, Daniel Rowles, mid-career marketing guide, content strategy for brand visibility, brand strategy for digital channels, SEO for brand building, Google Analytics for brand marketers, data-driven brand decision making, digital brand optimization, branding for business growth, brand strategist toolkit, brand ROI measurement, actionable brand frameworks, marketing leadership for brand growth, CIM fellow branding advice, brand positioning in competitive markets, BBC branding case study, AI-driven brand personalization, career progression for brand strategists, social media branding algorithms, customer engagement through branding, how to build a brand online, search engine optimization for brands, industry influencer brand advice, applying analytics to brand strategy, PWC brand strategy example, optimizing paid and organic brand channels, brand identity consistency, strengthening brand credibility, future-proof brand strategy, measurable brand impact, branding in the digital landscape, fourth edition updated branding guide, leveraging social platforms for brand growth, branding playbook for professionals, Specsavers marketing example, modern branding techniques, optimizing digital brand presence, channel selection for brand strategy, identity development for digital brands, competitive positioning for digital brands, brand planning framework, multi-channel brand management, step-by-step brand identity planning