Business to Business Marketing Management A Global Perspective

Riassunto

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Dettagli sul prodotto

• Autori: Alan Blythe Zimmerman, Alan Zimmerman, Jim Blythe, Zimmerman Alan, Blythe Jim
• Editore: Taylor & Francis Ltd.
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 23.12.2021
• Categoria: Scienze sociali, diritto, economia > Economia > Management
• EAN: 9780367757922
• ISBN: 978-0-367-75792-2
• Numero di pagine: 520
• Categorie: Business & Economics / General, Corporate Social Responsibility, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, Sales and marketing management, industrial marketing;organisational buying behaviour;supply chain optimisation;segmentation targeting positioning;corporate social responsibility;trade show strategy;international business marketing strategies, supply chain optimisation, organisational buying behaviour, segmentation targeting positioning, international business marketing strategies, trade show strategy