Social Media Campaigning in Europe

Riassunto

This book offers new perspectives on social media campaigning within European democracies, contributing to a more global, comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. It was first published as a special issue of the Journal of Information Technology & Politics.

Dettagli sul prodotto

• Autori: Darren G. (Bournemouth University Lilleker, Darren G. Koc-Michalska Lilleker
• Con la collaborazione di: Darren G. Lilleker (Editore), Karolina Koc-Michalska (Editore), Ralph Negrine (Editore), Rachel Gibson (Editore), Thierry Vedel (Editore), Sylvie Strudel (Editore), Lilleker Darren G. (Editore), Negrine Ralph (Editore), Gibson Rachel (Editore), Vedel Thierry (Editore)
• Editore: Taylor & Francis Ltd.
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 26.03.2019
• Categoria: Scienze sociali, diritto, economia > Media, comunicazione > Mediologia
• EAN: 9780367185664
• ISBN: 978-0-367-18566-4
• Numero di pagine: 128
• Categorie: Media Studies, Political Parties, Europe, POLITICAL SCIENCE / General, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / World / European, POLITICAL SCIENCE / Public Policy / Communication Policy, Political structure & processes, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Political structure and processes, Elections and referenda / suffrage, Female candidates, comparative media systems, social media campaigns, Vp, Women Candidates, Danish People’s Party, digital political communication, electoral behaviour analysis, online voter engagement, social media influence on elections, campaign strategy research, European democratic participation, Sweden Democrats, Traditional News Media, Greater Copenhagen Area, Online Campaigning, Social Media Activity, Image Macros, Legacy News Media, Austrian Parties, Social Media Variables, Cumulation Votes, Voting Calculus, Swiss Parties, Political Virality, Voting List, Newspaper Presence