Low-Cost, Low-Tech Innovation New Product Development in the Food Industry

Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.



This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.



Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.

Info autore

Vijay Vyas is Senior Lecturer in Entreprise and Entrepreneurship and Course Director of MSc, Innovation Management and Entrepreneurship at Portsmouth Business School; a former visiting Professor at Lancaster University Management School; and a former Professor of Business Economics at the MS University of Baroda in India.

Dettagli sul prodotto

• Autori: Vijay Vyas, Vijay (University of Portsmouth Vyas
• Editore: Taylor & Francis Ltd.
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 24.11.2014
• Categoria: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; Guide e manuali > Diritto, professione, finanze
• EAN: 9780415818995
• ISBN: 978-0-415-81899-5
• Numero di pagine: 180
• Serie: Routledge Studies in Innovation, Organizations and Technology
• Categorie: Business & Economics / General, Economics, BUSINESS & ECONOMICS / Entrepreneurship, Small businesses & self-employed, BUSINESS & ECONOMICS / New Business Enterprises, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Development / Economic Development, BUSINESS & ECONOMICS / Industries / Agribusiness, Research & development management, Small businesses and self-employment, Business mathematics & systems, Manufacturing industries, Food Manufacturing & Related Industries, Research and development management, Business mathematics and systems, product development process, statistical analysis methods, Scottish food sector, traditional industry innovation, innovation in Scottish food companies