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Informationen zum Autor Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute. Klappentext Providing a guided tour through each stage of process! this book explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data! including rough set models. Zusammenfassung Providing a guided tour through each stage of the process, this book explores how to apply Kansei/Affective Engineering. The text includes many applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business. Inhaltsverzeichnis Kansei/Affective Engineering and History of Kansei/Affective Engineering in the World! M. NagamachiMethods of Kansei/Affective Engineering and Specific Cases of Kansei Products! M. NagamachiPsychological Methods of Kansei Engineering! S. IshiharaPsychophysiological Methods! K. IshiharaStatistical Analysis for Kansei/Affective Engineering! M. NagamachiSoft Computing System for Kansei/Affective Engineering! Y. MatsubaraRough Set Theory and Kansei/Affective Engineering! T. NishinoKansei/Affective Engineering and Web Design! A.M. LokmanKansei/Affective Engineering for the European Fast-Moving Consumer Goods Industry! C. Barnes! T. Childs! and S. LillfordKansei/Affective Engineering Applied to Triggers in Powered Hand Tools! E. Ayas! J. Eklund! and S. IshiharaKansei! Quality! and Quality Function Deployment! Ricardo Hirata OkamotoIndex
