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Informationen zum Autor LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication. Klappentext Praise for PRESENT BEYOND MEASURE "Simple, clear and constantly overlooked wisdom. It's time to stop wasting time and start making a change happen." -Seth Godin, Author of This is Marketing "Lea delivers an evidence-based approach to presenting data in a practical and engaging manner that is sure to help the reader make their presentation audiences Indistractable." -Nir Eyal, Bestselling Author of Hooked and Indistractable "Lea's given the world a gift with Present Beyond Measure . It shows you how to turn bored, jaded, phone-addicted data presentation skeptics into eager, engaged, edge-of-their-seat fans." -Rand Fishkin, CEO and Cofounder of SparkToro "Infused with wisdom from Lea's own influential work in the field, Present Beyond Measure is a must-read for all data professionals looking to take their work to the next level through the perfect combination of storytelling, visualization, and communication." -Christina Stathopolous, Data Evangelist, Advisor, and Educator "Lea is an absolute master at showing people how to present their fact-based ideas and data in creative, visual, and persuasive ways. Present Beyond Measure is a must-have book for our time." -Garr Reynolds, Author of Presentation Zen " Present Beyond Measure is an empowering and transformative guide for data practitioners, providing the necessary tools to succeed at presenting data effectively." -Kate Strachnyi, Founder of DATAcated and author of ColorWise Zusammenfassung Are you suffering from Data Presentation Zombification?Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.By the final page, you'll know exactly how to:* Choose the data that matters most to your decision-makers* Speak to different stakeholder audience personality types (even the most challenging)* Infuse your data presentation with a persuasive narrative storyline* Craft strategic recommendations that get approved and implemented* Design simple, stunning slides that communicate without confusing* Transmit your data story with best-practice data visualization techniques* Avoid the most common data visualization violations and charting pitfalls* Prepare for and deliver your presentation like a professional speaker* Navigate challenging meeting conversations and logistics with easeWhether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve. Inhaltsverzeichnis Prologue xi Act I Conceptualize: Presentation Planning, Story, Structure, and Brainstorming 1 1 Understand Why Effective Data Presentation Is Critical to Good Business 2 2 Be Your Audience 9 3 Learn to Speak Different Audience Languages 17...
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"Lea writes that we should 'present data by design, not by default', a principle I've taught for years. This book will show you how in a practical and fun way."
--ALBERTO CAIRO, Knight Chair at the University of Miami and author of The Art of Insight: How Great Visualization Designers Think
"So you've got your dataset and you have a room full of people to impress with it. What now? This is the starting point of Lea's amazing book. Her inimitable style, uncompromising approach to teaching, and unmatched experience conspire to create THE handbook for today's data practitioners."
--SIMO AHAVA, Analytics Developer, Co-founder at Simmer and 8-bit-sheep
"Present Beyond Measure is written from the trenches by someone who has been there and done that; made the mistakes, learned the hard way, and is now sharing insider wisdom to all who would read this book. Plus, it's a delight to read because - Lea Pica knows how to tell a story."
--JIM STERNE, Author of Artificial Intelligence for Marketing
"I've seen Lea Pica capture and engage her audiences with data like no one else. She knows what to do and why it works. This is the book to read if you want to be seen, heard and valued by your stakeholders too."
--ALLISON HARTSOE, CEO of Ambition Data
"I've spent years applying the concepts and techniques from Lea's presentations to my own work as an analyst, and also as a resource and reference as I've coached and guided other analysts. This book packs those ideas and more into a fun and digestible guide for anyone who realizes that an analysis is only as good as the effectiveness with which it is delivered."
--TIM WILSON, Analytics Industry Leader and Co-Host of The Analytics Power Hour Podcast
