Business Culture Design (englische Ausgabe) Develop Your Corporate Culture with the Culture Map

Although culture is what gives companies the ability to survive, it is often addressed only after problems have emerged. While it is true that corporate culture cannot be put into numbers, it can be visualized and modeled using the author's Culture Map. The values underlying all corporate cultures are represented in seven colors which combine to form individual patterns. The Culture Map can be used as a basis for successful change and innovation processes, mergers, and integrations. When managers and employees see where they are trying to go, it enables them to take the appropriate decisions and actions."This is the perfect (work-)book for those who want to know what makes their organization tick and who want to actively sculpt its success." Carina Kontio, Handelsblatt"An extensive introduction to the topic of corporate culture with vivid case studies and graphics. Very attractive design and great visual transfer." acquisa

Info autore

Simon Sagmeister is the 'culture guy'. He is the founder of The Culture Institute in Zurich and a partner at Science House in New York. Fortune 500 corporations as well as midsized companies around the world place their trust in his Culture Map approach.

Dettagli sul prodotto

• Autori: Simon Sagmeister
• Con la collaborazione di: Joe Paul Kroll (Editore), Joe Paul Kroll (Traduzione)
• Editore: Campus Verlag
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 18.10.2023
• Categoria: Scienze sociali, diritto, economia > Economia > Management
• EAN: 9783593518909
• ISBN: 978-3-593-51890-9
• Numero di pagine: 210
• Illustrazioni: Mit einem Vorwort von Rita J. King
• Dimensioni (della confezione): 17.1 x 21 x 1.5 cm
• Peso (della confezione): 540 g
• Titolo originale: Business Culture Design - Gestalten Sie Ihre Unternehmenskultur mit der Culture Map
• Categorie: Management, Unternehmenskultur, Englisch, Programm, Corporate culture, Corporate reputation, Firmenimage, Organisatorischer Wandel, Organizational change