Primal Branding Create Zealots for Your Brand, Your Company, And Your Future

Looks at how the powerful brands create a community of believers around them. This work reveals the components - known as the primal code - that help the companies and marketers' capture the public imagination, and shows how to use them to create a community of believers in which the consumer develops an emotional attachment to the brand.

Dettagli sul prodotto

• Autori: Patrick Hanlon
• Editore: Simon & Schuster USA
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 24.01.2006
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing
• EAN: 9780743277976
• ISBN: 978-0-7432-7797-6
• Numero di pagine: 257
• Dimensioni (della confezione): 14.6 x 22.2 x 2.5 cm
• Categorie: Marketing; Marke, Markenschutz; Unternehmenskultur