Behind the Wheel at Chrysler The Iacocca Legacy

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. ?Everyone who cares about american industry should read [this book]? (New York Times Book Review). Index.

Riassunto

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.

Dettagli sul prodotto

• Autori: Doron P Levin, Doron P. Levin, Levin
• Editore: Houghton Mifflin Company
• Lingue: Inglese
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 17.10.1996
• Categoria: Scienze sociali, diritto, economia > Economia > Altro
• EAN: 9780156004749
• ISBN: 978-0-15-600474-9
• Numero di pagine: 368
• Dimensioni (della confezione): 15.2 x 22.9 cm
• Peso (della confezione): 4’531 g
• Categorie: Autos: Ratgeber, Sachbuch, Geschichte einzelner Unternehmen / Unternehmensgeschichte, Economics, BUSINESS & ECONOMICS / Corporate & Business History, Business / Economics / Finance, TRANSPORTATION / Automotive / History, BUSINESS & ECONOMICS / Infrastructure, Management: leadership and motivation, Politics and government, History of specific companies / corporate history, Self-help, personal development and practical advice, Gender studies: women and girls, Management and management techniques, Road and motor vehicles: general interest, Navigation and seamanship, Memory improvement and thinking techniques, Transport technology and trades, BUSINESS & ECONOMICS: Management, BUSINESS & ECONOMICS: Leadership, SELF-HELP: Self-Management / General, SELF-HELP: Motivational & Inspirational, SELF-HELP: Creativity, BUSINESS & ECONOMICS: Economics / General, BUSINESS & ECONOMICS: Economic History, BUSINESS & ECONOMICS: Corporate & Business History, BUSINESS & ECONOMICS: Motivational, TRANSPORTATION: Automotive / General, POLITICAL SCIENCE: Women in Politics, BUSINESS & ECONOMICS: Infrastructure, TRANSPORTATION: Automotive / History, TECHNOLOGY & ENGINEERING: Civil / Transportation