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Informationen zum Autor Sherry Freyermuth Klappentext As a designer you may collaborate with in-house teams, be hired by international clients, work freelance or be the sole creative in a company. Whatever form of creative team you find yourself in, this book covers all aspects of how to work effectively with your colleagues, clients and stakeholders to ensure you and your collaborations are the talk of the town, and not to be avoided. Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams. Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers.... all while keeping your sanity. Vorwort In an increasingly fractured landscape of freelancers, startups and conglomerates, Surviving the Creative Space equips designers with the skills to face the challenges and opportunities of working in teams of all kinds. Zusammenfassung As a designer you may collaborate with in-house teams, be hired by international clients, work freelance or be the sole creative in a company. Whatever form of creative team you find yourself in, this book covers all aspects of how to work effectively with your colleagues, clients and stakeholders to ensure you and your collaborations are the talk of the town, and not to be avoided.Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams.Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers.... all while keeping your sanity. Inhaltsverzeichnis Preface Chapter 1: Surviving the Creative Space The birth of the Creative Strategy Bottom Line and the Importance of Collaboration Case study: Van Leeuwen Ice Cream: How a fresh design increased sales Creative Teams Definitions What Makes an Effective Creative Team Becoming an Effective Team Member How to Prepare Yourself for Teamwork Exercise 1: Mapping a Value System for Your Creative Career Chapter 2: Agency Teams Creative Agencies Come in All Shapes and Sizes Defining Creative Agencies Studio Marketing Agency Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners Branding Agency Advertising Agency Case study: CitiBike: Collaborating on a Multifaceted Campaign Consultancy Production Company Motion Graphics Studio Animation Studio State of the Agency World Exercise 2: Interview Outside Your Scope Chapter 3: In-House Teams The Value of In-House Creative Teams In-House/Agency Collaboration Case study: Inside Out Awards: Celebrating In-House Creative Work Working In-House Towards a Common Goal Different Kinds of In-House Work Collaboration In-House - Across Teams Collaboration In-House - Within Teams Interview with Devin O'Bryan from IBM Design Creative Workflows Starting Out In-House Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance Challenges and Opportunities Working In-House Exercise 3: Understanding an In-House Brand Chapter 4: Freel...
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Sherry Freyermuth
