CHF 23.90

Retail Reset
Why physical stores are still the key to the future

Inglese · Tascabile

Spedizione di solito entro 1 a 3 giorni lavorativi

Descrizione

Ulteriori informazioni

New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

Dettagli sul prodotto

Autori Dimas Gimeno, Luis Lara
Editore LID Publishing
 
Contenuto Libro
Forma del prodotto Tascabile
Data pubblicazione 01.01.2023
Categoria Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche
 
EAN 9781911687344
ISBN 978-1-911687-34-4
Numero di pagine 224
Dimensioni (della confezione) 16 x 1.9 x 24 cm
Peso (della confezione) 391 g
 
Categorie BUSINESS & ECONOMICS / Industries / Retailing
Retail sector
Retail and wholesale industries
 

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