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Sales Handle:Here are 75 vegan recipes for meat alternatives and tasty dishes featuring those ''meats'' from cult favorite shop The Herbivorous Butcher.Key Selling Points:ALTERNATIVE MEAT IS A GROWING TREND: Whether for health, political, or environmental convictions, more and more people are eating less meat and embracing alternative proteins. Impossible Foods, Beyond Meat, and similar brands are growing at a rapid pace, but homemade is always yummier and healthier! THE HERBIVOROUS BUTCHER offers achievable recipes for making meat substitutes at home, as well as recipes for delicious dishes using those homemade meat substitutes (or store-bought substitutes if you''re in a pinch!).YES, THESE RECIPES CAN BE MADE AT HOME FROM REAL INGREDIENTS: This is the boutique brand for vegan ''meats,'' offering recipes anyone can truly replicate at home. These are clean, fresh, small-batch, highly innovative formulas that use natural, accessible ingredients (such as vital wheat protein and soy). These recipes were originally developed for the business in-home kitchen by home cooks using widely available ingredients.AUTHORS WITH SERIOUS KNOW-HOW: Aubry and Kale opened The Herbivorous Butcher in 2016, which quickly gained a cult following in their local Minneapolis and beyond. Their products are now sold in grocery stores-their tofurky has been featured as a regional product in Whole Foods West and Midwest locations-and they ship a wide range of products to all 50 states and Puerto Rico. Their fans have been ardently asking for their recipes-and here they are, for the first time, in this book.UNIQUE AESTHETIC: This cookbook, like The Herbivorous Butcher''s shop and website, has a lovely, classic deli aesthetic. The book interiors are playful and inviting, with beautiful can''t-believe-it''s-not-meat photography and hilarious stories from the entertaining author duo. Distinct in its look and feel, THE HERBIVOROUS BUTCHER is a one-of-a-kind addition to the vegan cookbook category.CONSUMER:- Vegans, vegetarians, and those looking to consume less meat- Environmentalists- Meat lovers who are seeking alternative forms of protein- Fans of The Herbivorous Butcher shop and products...
