Universal Principles of Design, Updated and Expanded Third Edition 200 Ways to Increase Appeal, Enhance Usability, Influence

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now.

Info autore

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

Riassunto

The foundational title in the Rockport Universal series, Universal Principles of Design, Updated and Expanded Third Edition is the definitive multidisciplinary reference for design practitioners in a wide variety of fields.

Dettagli sul prodotto

• Autori: WILLIAM LIDWELL KRI, William Lidwell, Kritina Holden, Jill Butler, William Holden Lidwell, Lidwell William, Holden Kritina, Butler Jill
• Editore: ROCKPORT
• Contenuto: Libro
• Forma del prodotto: Tascabile
• Data pubblicazione: 05.04.2022
• Categoria: Scienze sociali, diritto, economia; Scienze umane, arte, musica > Arte > Architettura d'interni, design
• EAN: 9780760375167
• ISBN: 978-0-7603-7516-7
• Numero di pagine: 424
• Peso (della confezione): 801 g
• Serie: Rockport Universal
• Categorie: Inspiration, Trick, guide, Artist, art, Graphic Design, Student, guideline, Product Design, Storytelling, Archetypes, prototyping, Perception, Priming, Development, Wabi-Sabi, dictionary, Framing, DESIGN / Graphic Arts / General, DESIGN / Product, Brainstorming, Tactics, Anthropology, Philosophy, Psychology, 80/20, Manual, Color, Biophilia, Reference, Theory, DESIGN / Graphic Arts / Commercial & Corporate, Gamification, thinking, Selection, Control, symmetry, Accessibility, Rules, Terminology, Elements, Mapping, Form follows function, Visual Communication, Essentials, Immersion, Visibility, idea, Professional, Iteration, Graphic, Industrial / commercial art & design, Architect, Exposure, Alignment, Layering, good, Confirmation, Comparison, Interdisciplinary, Strong, Life Cycle, Educational, based, Convergence, Encyclopedia, Mimicry, constraint, Engineer, Normal Distribution, Scarcity, Effect, modularity, Golden Ratio, wayfinding, Expectation, Interference Effects, Iconic Representation, cognitive dissonance, Consistency, Root Cause, Human Bias, Ockham's Razor, Legibility, anthropomorphic, feedback loop, advance organizer, Attractiveness, Readability, Sunk cost effect, aspiring, Constancy, Fibonacci sequence, example, Supernormal stimulus, contour, rule of thirds, weakest link, Fitts' Law, mnemonic device, development cycle, 3D projection, science of, Cost-benefit, hierarchy of needs, aesthetic-usability effect, garbage in–garbage out, for graphic designer, magic triangle, structural forms, waist-to-hip ratio, crowd intelligence, Zeigarnick, gloss bias, Gutenberg diagram, design concepts textbook, scaling fallacy, Dunning-Kruger, face-ism ratio, UPOD, inverted pyramid