User Research Improve Product and Service Design and Enhance Your Ux Research

Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.

Info autore

Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

Dettagli sul prodotto

• Autori: Stephanie Marsh
• Editore: Kogan Page
• Contenuto: Libro
• Forma del prodotto: Copertina rigida
• Data pubblicazione: 03.02.2022
• Categoria: Scienze sociali, diritto, economia > Economia > Economia aziendale
• EAN: 9781398603608
• ISBN: 978-1-398-60360-8
• Numero di pagine: 344
• Categorie: Market research, COMPUTERS / User Interfaces, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Operations Research, Business innovation, Sales & marketing, Customer services, Sales and marketing, Data analysis: general, Data science and analysis: general